The German firm has risked with the front of its new saloon
According to their data, only 20% like the new design
BMW’s chief designer, Domagoj Dukec, has acknowledged being proud of the latest work from the German firm, the 4 Series, and including its controversial grille. However, the manufacturer is aware that you can never please everyone.
The new BMW 4 Series has been a before and after in terms of design for the German firm. Its front, equipped with a very large grill, has not left anyone indifferent. You either love it or hate it. And that is something that they were clear about was going to happen within the brand’s design department, headed by Domagoj Dukec since April 2019.
“It is not our goal to please everyone. You cannot make a design that leaves everyone happy. You have to do something that your customers like,” Duken said in a few words collected by Top Gear while acknowledging that in BMW were aware from the first phases of the project of the uproar that the aesthetics of the front of the new Series 4.
The figures it handles BMW suggest that only 20% of people approve of the new 4 Series grille. Yet it is precisely these that the vehicle is heading for, according to Dukec. Put like that, it certainly seems like a risky decision. It will, however, be the market itself and the sales figures that the new generation of the saloon achieves that will dictate whether the aesthetic bet is a success or a failure.
What cannot be denied is that BMW You’ve tried something different, and that’s something that always deserves praise in an automotive industry where we often come across similar products to each other. In addition, German ‘premium’ brands have always been branded as being too conservative in terms of their design, something that is erased at a stroke in this case. Like more or less? That is logically subjective, but it cannot be denied that the Teutonic manufacturer has been brave.
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