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As we have told you in recent weeks, there are many companies interested in purchasing development studios. One of the most important is that of Codemasters, which was carried out by Electronic Arts. This studio is widely known for its work on licensing racing titles, such as Formula 1 and other original motorsport simulation proposals. Well, for something EA fought this purchase, since it sees in the developer a powerful creative power that will position them at the forefront of the racing genre.
After Electronic Arts snatched the purchase from Take-Two, it appears to be a matter of time before the acquisition is formally announced and in its most recent financial report, the company even discussed how it expects Codemasters participation in its business to impact. future.
Although it notes that the deal is still pending, Electronic Arts places an important emphasis on the growth that this acquisition will bring, as the company hopes to “improve and accelerate development and innovation,” which could translate into a higher launch rate. Something that stands out is that the purchase “will allow EA to launch new racing experiences annually”, as we remember that the license of F1 It is annual and has shown very good results since the first installment, something that surely is very attractive for EA. In our written review of F1 2020The latest iteration of the series we mentioned is “quite simply, the best Formula 1 simulator to date.”
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Codemasters will benefit and help the development of EA
Codemasters is a developer widely known for its work on the Formula 1 motor racing license and also own franchises, such as DiRT, GRID Y Project Cars. It is even expected to release its first official title under the World Rally Championship license in 2023. Thus, the study is considered to be one of the most important in terms of racing games. For this reason, Electronic Arts hopes not only to grow its presence but to become “a world leader in racing entertainment.”
Electronic Arts mentions that it will give Codemasters access to its technology and thanks to its broad user base, it hopes that the scope of the developer’s games will be enhanced. Also, it is expected that there will be a “cross fertilization of ideas” between the Codemasters studios and the other developers of the company.
Find out: Codemasters owns Slightly Mad Studios, developer of Project CARS.
What do you think of Electronic Arts’ plans around the Codemasters acquisition? Tell us in the comments.
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