Liberty Media, owners of Formula 1, have long had ambitions to increase their presence in the United States, and talks have advanced on a project in Miami to hold a race there.
Although the former CEO, Chase Carey, who led those conversations, has been replaced by Stefano Domenicali, the new head of the F1 he is equally eager for a greater presence in America.
In statements to some media, including Motorsport.com, Domenicali said F1 was weighing the best way to accommodate a second race in the United States alongside the current event in Austin.
“Miami is more advanced in terms of discussions, but there are other areas of the American country,” said Domenicali. “But they are not at the level where I can comment on something else or that I can anticipate something happening.”
“I think that in the coming months we will decide what there will be in terms of discussions regarding that country, as well as the eventual rotation or stabilization of two great prizes. That is a work that is in progress.”
Render of the Miami circuit for F1.
Photo by: Hard Rock Stadium
However, Domenicali said that one change coming in 2021 is to raise the profile of Formula 1 in the United States.
The manager said the category needs to do more to stay in the spotlight throughout the year, rather than just investing in race preparation in that nation.
“I can guarantee you that there is now great interest in the United States for Formula 1,” he said. “What we have to do is we have to feed America with Formula 1 news every day.”
“It’s a mistake to go there for a week, and have an incredible push a week before the Austin race, and then fall into silence.”
“What we have is a fairly strong communication plan in the United States. We have to crush the information through the appropriate channels and continuously.”
“It will take a long time to start in terms of investment, but the payoff will be enormous. So this is part of our strategic global communication campaign that we have to push this year.”